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100% Pure Lengthening & Conditioning Mascara

July 4, 2010

100% Natural, 100% Vegetarian
100% natural mascara lengthens, separates, thickens and glosses lashes with fruit pigments and Black tea pigments. Lash conditioning ProVitamin B5, Vitamin E, Oat and Wheat protein conditions for healthier lashes. Gentle, all natural, good for you formula is suitable for everyone, even if you wear contacts or have sensitive eyes. Water and smudge resistant.
Black Tea
Dark Chocolate

Ingredients: Organic Green Tea, Vitamin E (a-tocopherol), Honey Beeswax, Contains All or some of the following Pigments: Blackberry, Blueberry, Black Tea, Grape Skin, Pomegranate, Acai Berry, Boysenberry, Blackcurrant and Raspberry, Oat Protein, Wheat Protein, Provitamin B5, Seaweed Powder, Coconut Stearic acid, Mica (for shimmer in the Blackberry and Blueberry), Cocoa Butter, Pearl Powder, Rice Powder, Cacao Powder and Powdered Coffee Beans, Lavender Honey, Extracts of Oregano, Thyme, Rosemary, Lavender and Golden Seal

(above info courtesy of

How do I feel about this mascara?

I love love love this mascara. I try not to be a mascara snob, but for the last couple of years this has been the only thing that has touched my lashes. Until recently since I’ve been reviewing mascaras for my site. But up until then, this was my go-to mascara. and well, still is. All my life I always used whatever my mom bought, whatever was on sale, or whatever I found that looked pretty nifty at the drugstore.
Enter the year 2008. When I was relaxing in front of the TV, watching QVC, and I met 100% pure. Or Susie Wang that is.

I was sitting there and I kept thinking to myself. “What? Mascara and cosmetics, colored by fruits and vegetables? Seriously?”
I was hooked and I had to know what it was like. One of the best make up desisions I have ever made in my entire life.

As soon as I got my new mascara, I feel in love and I hadn’t even opened it yet. But this beautiful chrome tube, just screamed lovely-ness, and elegance at me.

I opened it. After noticing how spectacular the brush was I noticed the smell. And I don’t mean in a bad way. Each mascara shade is colored with fruit pigments. For example…blackberry is colored with blackberries and other various fruits so when you open it, it smells divine.

It lifted and seperated my lashes beautifully. I always just seemed to think my lashes were just kinda eh so so, but it was just because thats just how they were. Boy, was I wrong. Turns out when you stop subjecting your lashes to all kinds of nastiness, your lashes will come out to play. Over the next few weeks, my lashes grew, stopped breaking, and became more fuller and longer. If I could, I would use the word treatment in the name. Because it treated my abused lashes and helped them look nice again.

Best mascara by far that i’ve ever used, and also has a really nice brush, which is important. I’ll continue to buy and use it.

Comes in 4 shades.
Black Tea, Blackberry, Blueberry, and Chocolate.

I have normally used just the Black Tea, but curiousity got the best of me and I purchased blackberry last time, which I love. It is the most beautiful color!

This mascara can be purchased at several sites acrossed the web. The 2 that I would recommend the most, are through direct sales

and through

QVC is generally where I buy mine, strictly because they offer the duo set that runs about $30 for 2 tubes. Its just a more cost saver for way for me to buy it, plus I have a back up, in case I lose a tube or my daughter gets into it, in which case I will only be freaking out because she got into it, not because its unsafe. Because with all of 100 percent pures products they are all safe. They are the perfect make up for little girls to use. Here’s hoping that someday they will make a small palette with the little kids in mind.

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